There are many factors we have to consider while designing a logo. The company's target audience is high on the list. There are many features of a logo design like abstraction, font type, colors and illustration. Abstract logo designs are good and always been my favourite, a designer can always show their creativity through abstract logos only, but highly abstract logos are not suitable for business. Viewers may not associate your company with your services if the logo is too abstract. Simple, abstract logos are attractive and they promote your business' attributes and style.
An abstract logo has to be simple, yet complicated. Simplicity of an abstract logo design makes a logo easy to reproduce and its complicated aspect makes it easy for customers to recognize. Use limited colors in your NGO logos, avoid muddy colors and consider contrasts when thinking of designing a logo.
Generally all companies have same problems, they have to consider how they are perceived by their clients, their customers and their competitors. But this is not at all a problem for NGO's they just want the logo to represent their thinking and cause. Sometimes client can ask you to show a complete scenario of their NGO in a single image, here comes the challenge. Use blue, green, yellow colors for the logos as these colors represents care and help. If the NGO is some kind of revolutionary organization then you can try orange, red and black. But the final decision of the colors is going to be decided by the client only. These theoretical color combinations for different logos are useless without approval of client. So its client who is going to decide color of your logos.
Last month i got an oppurtunity to design logos for an NGO, actually two NGO's. Following are the ideas I
came up with. Planting trees and education of underprivileged students is the motive of that NGO.
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An abstract logo has to be simple, yet complicated. Simplicity of an abstract logo design makes a logo easy to reproduce and its complicated aspect makes it easy for customers to recognize. Use limited colors in your NGO logos, avoid muddy colors and consider contrasts when thinking of designing a logo.
Generally all companies have same problems, they have to consider how they are perceived by their clients, their customers and their competitors. But this is not at all a problem for NGO's they just want the logo to represent their thinking and cause. Sometimes client can ask you to show a complete scenario of their NGO in a single image, here comes the challenge. Use blue, green, yellow colors for the logos as these colors represents care and help. If the NGO is some kind of revolutionary organization then you can try orange, red and black. But the final decision of the colors is going to be decided by the client only. These theoretical color combinations for different logos are useless without approval of client. So its client who is going to decide color of your logos.
Last month i got an oppurtunity to design logos for an NGO, actually two NGO's. Following are the ideas I
came up with. Planting trees and education of underprivileged students is the motive of that NGO.
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