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Tuesday, March 13, 2012

Tourism Logos

Thanks to Facebook and Blogspot that I got this opportunity of making a logo for Jhargram Tourism.  As always I am sharing my experience of making a tourism logo.  Every business got their own style their own requirements and they want their logo to represent the same. Making a logo for a tourism or travel agency is bit different from other business.  A tourism logo needs to be associated with the place to which it belongs.  But it also needs to embody the sense of rest and relaxation that many people seek when they voyage away from home.  
       But this is what we designers think when we start making a logo, ultimately you have to make something that client wants. Color, typeface, and images all come into play when designing the right logo for a tourism-oriented business.  You must  narrow the options and focus attention on the most appropriate combination of elements.  If you google for tourism logos you will find that in most of the logos either they have used their native animals or trees etc etc.  but one thing which is common in all the logos is that they use nice beautiful colors, most of them are multicolored.   The same thing I tried for this client also.   I tried multi colors and as usual some Text Twists thats it.  For making a tourism logo you must try different colors,  try something which is famous with that place and the very special T E X T  T W I S T S it always works believe me. It always works. I tried two text twists and in one I tried to portray a peacock as a phoenix bird.  But client finalised the one which represents their Jungle Mahal.  "Sal Trees" client decided to use it as their icon.
I gave him four proposed designs, and he finalised the following one:



The other three were:







I hope you like this.


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