Today I met a Marketing Executive, the business he was doing was strange to me, Actually I never knew that even the alcohols and liquors need marketing. When he said he is doing such business, I laughed and asked him is it true. He said yes and that moment only he got a call from some of his client. "Han.. jolly aur OC ka 2 peti bhijwa dunga, already 6 peti bhej chuka hun." (yes.. i will send 2 case of jolly and OC, although I have already sent 6 case.)
Listening to jolly and OC I understood yes he is right. Then he told me many facts about his business. He said he is in this marketing line since 8 years. He has to travel a lot. He has worked in many bigger companies now since two years he is in Kharagpur looking after the whole Midnapore district. He said every liquor merchant in Kharagpur knows him. He is the one who supplies them.
When he said 8 years in marketing my eyes widened, for a moment I thought why shouldnt I ask him to join my company, of course on commission basis, coz as he said he worked for bigger companies, then he is definately having good salary.
Then I dropped that thought and moved on with the conversation.
I asked him how do you people upgrade your products, coz as much I know liquor tastes horrible and what more one can do to imrpove the horribleness.
He said to upgrade the product they change the label, change the bottle shape etc. I asked him ok you work on outlook only, the ingredient can't be changed right. He replied, that the taste of the liquor depends on the water used while making it. They upgrade the taste by upgrading the distillery.
Then I asked how is the demand. He said they are unable to fulfill the demand. The demand is suppose 25 thousand they are able to supply 10 thousand only.
Then he told me some more useful things abokut marketing. He said some are moving products and some are non-moving products. Moving products sell constantly but marketing is needed for the non-moving products.
me: How do you improve the sales?
stranger: The only mantra to improve the sales is to follow the market and follow up the clients and motivate them to buy non-moving products as well.
This was an interesting conversation I ever had, the topic was totally new to me. But learnt few tips of marketing today.
Thanks to that stranger.
Listening to jolly and OC I understood yes he is right. Then he told me many facts about his business. He said he is in this marketing line since 8 years. He has to travel a lot. He has worked in many bigger companies now since two years he is in Kharagpur looking after the whole Midnapore district. He said every liquor merchant in Kharagpur knows him. He is the one who supplies them.
When he said 8 years in marketing my eyes widened, for a moment I thought why shouldnt I ask him to join my company, of course on commission basis, coz as he said he worked for bigger companies, then he is definately having good salary.
Then I dropped that thought and moved on with the conversation.
I asked him how do you people upgrade your products, coz as much I know liquor tastes horrible and what more one can do to imrpove the horribleness.
He said to upgrade the product they change the label, change the bottle shape etc. I asked him ok you work on outlook only, the ingredient can't be changed right. He replied, that the taste of the liquor depends on the water used while making it. They upgrade the taste by upgrading the distillery.
Then I asked how is the demand. He said they are unable to fulfill the demand. The demand is suppose 25 thousand they are able to supply 10 thousand only.
Then he told me some more useful things abokut marketing. He said some are moving products and some are non-moving products. Moving products sell constantly but marketing is needed for the non-moving products.
me: How do you improve the sales?
stranger: The only mantra to improve the sales is to follow the market and follow up the clients and motivate them to buy non-moving products as well.
This was an interesting conversation I ever had, the topic was totally new to me. But learnt few tips of marketing today.
Thanks to that stranger.
